Google AdWords is an application developed by Google that allows businesses to bring more visitors to their website by placing ads on the Google search engine.
Once you sign up and are approved for an account, you can bid on a wide range of keywords. These keywords are what people type in when searching within Google. Once a price is set on these key words, you can buy them, and then design text only ads that will be placed in the side bar of the Google page each time somebody searches for those keywords.
Once people click on these ads, they are directed to your site. You only pay for the ads when they are clicked on. There is no charge for Google to host them. This is known as PPC or Pay Per Click.
If u sign up for a Google AdSense account, you can use Google AdWords to get people to your site who will hopefully click on the AdSense ads. This can help pay for AdWords and even eventually produce a revenue. The trick is to decide how fiscally rewarding your investment in AdWords can be. If there is no return on the investment, it is best to try other means to increase your Search Engine Optimization.
AdSense is an application created by Google that enables Webmasters to advertise on their websites easily while earning a percentage of the ad revenue. Each time somebody visits your website and clicks on one of the ads provided by Google, you receive anywhere from a few cents to a few dollars per click.
Here is how it works:
1. You sign up for an account at Google AdSense.
2. Wait for Google to approve your account. You must have an active website for them to do this.
3. They provide a code that you can install wherever u want on your web pages.
4. Google crawls your page for common keywords and uses these to determine what kind of content should be advertised on you site.
Certain keywords yield more lucrative advertisements. Ads about insurance, loans, and mortgages tend to provide the highest pay out when people click them on your page. If you involve keywords on your website that attract these kind of ads they can create a much larger financial return in the long run.
Google AdSense is in no way a get rich quick scheme. But if you follow all of their rules, and generate enough web traffic, it can become a lucrative way to gain a little extra on the side.
A stream enables users to view live content from a chosen source on the website of your business. Many websites have begun providing Facebook and Twitter streams that keep people updated on the most current posts or tweets on a chosen page.
More importantly however, these streams are another way to connect your users or customers with other websites you have, which increases your search engine optimization (SEO). In this video tutorial I go through the steps to creating your own facebook stream that you can place on your websites.
Visit my YouTube page to check out my tutorial:
How to Put a Facebook Stream on Your Website
Most businesses today have their own Facebook pages. This is a good way to attract customers and clients, as well as helping to increase your search engine optimization (SEO). In this video tutorial I show you how to create your own business Facebook page.
Visit my Youtube page to check out this tutorial:
How to Create a Business Facebook Page
For this weeks posts, I wanted to create tutorials that stood out above my existing screen shot tutorials. I also wanted to build content on my YouTube page so I killed two birds with one stone and created video tutorials, or vidorials or vlogs.
I searched all over the web and after trying a number of different options, I found myself most happy with Camtasia. This is a pay service, but they do provide a 30-day trial that you can download for free at http://www.techsmith.com/download/camtasia/
Camtasia allows you to create: video of your monitor, click effects, and magnification of certain areas of the screen. The video editor is quite user friendly, and I had no problem after a bit of noodling with figuring out how to use it for my purposes.
Stay tuned for some video tutorials that I created using Camtasia software!
Have you ever wanted to make a logo, but you are tired of the same old boring background? Have you ever wanted to create a logo that you can place over any background and let it take the attributed of that background color
Well folks, this can be achieved quite easily from your very own personal computer using Adobe Photoshop. Soon enough you too will have a professional logo, usable on any color page.
Step 1: Open Adobe Photoshop. Click: File> New.
Step 2: You can set the width and height to fit a certain size in your webpage. The px size will match from Photoshop to Dreamweaver. Also set the “Background Contents:” to “Transparent” and click “OK”.
Step 3: Notice the box is checkered. This means it is a transparent box and will take on the color of anything it sits on top of. Click on the type tool on the left side and click a starting point within the image box.
Step 4: Pick a text style and size and write your name or company. When finished picking the style, size, and color, click on the check mark towards the top of the page.
Step 5: Click file> Save as> Then pick a file destination and name. For the file format choose “.png”. When finished. Click “Save”.
As you can see below: the logo takes on whatever background color is behind it. Keep in mind when you do this to choose a logo color that will work in most places, or create multiple color logos, perhaps one for darker backgrounds and one for lighter backgrounds.
Over the last 3 days I have been pulling my hair out learning the ins and outs of centering pages in Dreamweaver. No matter what I would do with AP Div Boxes, I could not get my webpage to appear centered.
The pages would also look completely different in each browser. While there are a multitude of options out there, the only one I found to work for me was using a pre-made Dreamweaver template.
In this post I will take you through the steps of making a simple layout that can be used for all of your pages. This layout will allow you to create a page with content that will stay uniformly center no matter what browser or screen size. It also allows the user to increase browser view size (ctrl + or ctrl -) and still maintain all elements within the center of the page.
I will now take you through the process in 10 easy steps:
Step 1: Open Dreamweaver. Click: File> New> Blank Page> HTML Template> 1 Column fixed, centered. Click “Create”.
Step 2: Your Page will look like this. Clear all the existing text. And then press “enter” to make the page as long as you would like.
Step 3: In the CSS Styles Menu on the right side, double-click on “.content”.
Step 4: Under “.content”, click “box”.
Step 5: Under “padding” check the box that says “same for all” and set the top value to zero. Then click “ok”.
(This should set all other values to zero.)
Step 6: We will now be inserting a header and footer that will create a complete border around the center. To create this border illusion the header and footer must take up the entire center box and match the color of the border. REMEMBER, all boarder color and center color can be changed to the user’s desire.
Click at the very top of the center white box. Then click: insert> layout objects> ap div. An AP Div box should appear snapped to the top left corner of the center white box.
Step 7: Click on AP Div Box and go to the properties menu at the bottom of the page. Under “W” (width) enter “960px”. Set the “H” (height) at a size that will fit your top menu and/or logo. You can adjust the height at any time, but always keep the width at 960.
Step 8: Your box should look like this filling up the entire white space. This is because the white area is exactly 960 px. Go back down to the properties menu at the bottom of the page. Click on the “bg color” box. A small eye dropper will appear. Use this eyedropper to hover over the border and click to match the left and right border colors.
Step 9: Now scroll to the bottom and repeat step 6-8. This will allow you to create a bottom border or footer where copyright and webmaster contact information can be placed. It should look like this when done.
Step 10: Create another AP Div box that fits the center white box. This takes a bit of trouble shooting. But simply do as you did with the other 2 boxes you made by clicking towards the left side of the white box. When you insert the box, again set the width at 960, and make the height match the edges of the top and bottom divs. I made this box red to show u what I mean.
You can now add whatever logo or menus you would like in the top div box as well as whatever contact info you would like in the bottom. The middle div box is obviously used for your content area. I recommend creating new div boxes for each new item you place in the header, center, or footer. If you would like to see an example of the finished product feel free to visit my website at www.mutterworks.com
Good luck everyone!
Allow me to introduce myself. My name is Daniel Mutter and I am currently a graduate student in USF St.Petersburg’s Mass Communications Journalism and Media Studies program.
I’ve spent over a year working for Rowland Publishing writing articles for a variety of their magazines across the Florida Panhandle.
In my Master’s program I have learned the computer programs and skills to provide a variety of multimedia services to companies in need of creative public relations solutions.
I started this blog as a part of my new design and public relations company MutterWorks Productions. In the following weeks I will be taking readers on my journey as I create my website, build my business, and learn how to successfully publish on the web.
Stay tuned folks, it’s going to be a wild ride!!!